Explore approaches to running Meta advertising with a limited budget, including campaign planning, audience choices, ad formats and performance review. The collection pairs the book with exercises and resources for planning and testing campaigns.

What’s included

• Main book (PDF)
• 1 checklist (PDF)
• 1 guide (PDF)
• 1 prompt pack (PDF)
• 1 workbook (PDF)

Download availability: After payment, download the complete ZIP package or any of the 5 included PDFs separately.

A guide to planning and monitoring multivariate advertising tests.

What this guide covers

• Choose variables and combinations to compare.
• Prepare tracking and quality checks before launch.
• Monitor results and plan the next test.

Who this is for

For marketers organizing more than one variable in a test.

Putting the ideas to use

Use the checklist to review readiness before starting a multivariate test.

Book details

Format: Guide. Pages: 13. Words: 874.

Download availability: After payment, download the complete ZIP package or the included PDF separately.

Organize creative assets for Google Performance Max campaigns.

What this guide covers

• Plan images, video and text variations.
• Structure an asset library and quality checklist.
• Review performance and refresh creative over time.

Who this is for

For marketers producing Performance Max campaign assets.

Putting the ideas to use

Use the checklist while verifying current Google asset requirements.

Book details

Format: Guide. Pages: 14. Words: 772.

Download availability: After payment, download the complete ZIP package or the included PDF separately.

A guide to preparing and launching a Google Performance Max campaign.

What this guide covers

• Define campaign objectives and conversion tracking.
• Prepare assets and audience signals.
• Review campaign settings before launch.

Who this is for

For marketers setting up Performance Max campaigns.

Putting the ideas to use

Use the launch steps to prepare a campaign checklist.

Book details

Format: Guide. Pages: 17. Words: 856.

Download availability: After payment, download the complete ZIP package or the included PDF separately.

A troubleshooting guide for reviewing common Performance Max campaign problems.

What this guide covers

• Inspect tracking, configuration, and performance signals.
• Consider possible causes of common issues.
• Plan and monitor corrective changes.

Who this is for

For marketers investigating Performance Max campaign performance.

Putting the ideas to use

Work through a campaign issue and document the checks performed.

Book details

Format: Guide. Pages: 15. Words: 844.

Download availability: After payment, download the complete ZIP package or the included PDF separately.

An introduction to customer experience and the habits that support honest, useful Google review requests.

Inside this guide

• Consider what encourages customers to share feedback.
• Build review requests around clear, respectful communication.
• Respond to feedback as one input for improving the customer experience.

Who it may help

For local businesses and service providers who want to manage their online reputation thoughtfully.

Putting the ideas to work

Use the ideas to make feedback easier to give and to identify service details worth improving.

The ideas are starting points rather than one-size-fits-all instructions. Adapt them to your goals, circumstances, and available resources.

Book details

Format: Ebook. Pages: 68. Words: 8934.

Download availability: After payment, download the complete ZIP package or the included PDF separately.

A guide to developing content openings designed to earn audience attention.

What this guide covers

• Study attention-focused hooks and examples.
• Connect the opening to the main content.
• Draft and refine ideas for short-form posts.

Who this is for

For creators planning audience-facing content.

Putting the ideas to use

Write a few alternative openings for a piece you plan to publish.

Book details

Format: Guide. Pages: 25. Words: 3066.

Download availability: After payment, download the complete ZIP package or the included PDF separately.

Prepare a first advertising A/B test with a clearer hypothesis and measurement plan.

What this guide covers

• Choose a hypothesis and success metric.
• Estimate sample needs and document variations.
• Check tracking and launch readiness.

Who this is for

For marketers beginning to test campaign elements.

Putting the ideas to use

Write a test plan and confirm the design and sample assumptions before launch.

Book details

Format: Guide. Pages: 16. Words: 917.

Download availability: After payment, download the complete ZIP package or the included PDF separately.

Prioritize advertising test ideas by potential impact, risk and available resources.

What this guide covers

• List possible test elements and business objectives.
• Compare impact and resource requirements.
• Build a risk assessment and test schedule.

Who this is for

For marketers managing a queue of experiment ideas.

Putting the ideas to use

Score a shortlist of tests before assigning time and budget.

Book details

Format: Guide. Pages: 18. Words: 1045.

Download availability: After payment, download the complete ZIP package or the included PDF separately.

A guide to planning a YouTube advertising campaign around an audience and objective.

What this guide covers

• Define campaign goals and audience.
• Consider video ad formats and placements.
• Plan campaign measurement and review.

Who this is for

For marketers preparing a YouTube campaign.

Putting the ideas to use

Use the format selection ideas to outline a campaign before setup.

Book details

Format: Guide. Pages: 14. Words: 870.

Download availability: After payment, download the complete ZIP package or the included PDF separately.

A framework for turning advertising test data into useful business decisions.

What this guide covers

• Organize test results and look for patterns.
• Consider potential revenue and cost impact.
• Use findings to select follow-up actions.

Who this is for

For marketers reviewing the results of advertising experiments.

Putting the ideas to use

Apply the framework to one completed test and document the next decision.

Book details

Format: Guide. Pages: 18. Words: 944.

Download availability: After payment, download the complete ZIP package or the included PDF separately.

A guide to choosing and placing trust signals in a marketing or sales experience.

What this guide covers

• Review common forms of credibility and proof.
• Consider where visitors need reassurance.
• Assess and refine the signals used in context.

Who this is for

For marketers and business owners improving customer-facing pages.

Putting the ideas to use

Audit a page for missing or unclear trust information.

Book details

Format: Guide. Pages: 18. Words: 897.

Download availability: After payment, download the complete ZIP package or the included PDF separately.

Prepare thoughtful responses to negative customer reviews.

What this guide covers

• Acknowledge concerns and present relevant facts.
• Outline a response and a route to resolution.
• Track recurring issues and follow-up actions.

Who this is for

For business owners and customer service teams.

Putting the ideas to use

Adapt the framework to each situation without disclosing private customer information.

Book details

Format: Guide. Pages: 13. Words: 1058.

Download availability: After payment, download the complete ZIP package or the included PDF separately.

A guide to using customer images as visual social proof.

What this guide covers

• Explore ways to collect and present customer images.
• Organize galleries and interactive displays.
• Consider how visual proof fits the customer journey.

Who this is for

For marketers and e-commerce businesses working with customer images.

Putting the ideas to use

Review your available permissions and plan a suitable customer image display.

Book details

Format: Guide. Pages: 40. Words: 3690.

Download availability: After payment, download the complete ZIP package or the included PDF separately.