Three-Number Pricing Formula

November 11, 2026

A three-number method for organizing cost, market reference, and validation considerations when setting an offer price.

What this guide covers

  • Clarify the cost and income assumptions behind an offer.
  • Consider market references and a price for testing customer response.
  • Review pricing choices alongside offer design and delivery.

Who this is for

For independent professionals and founders developing prices for a new service or offer.

Putting the ideas to use

Use the method to make assumptions visible and seek appropriate financial advice for consequential decisions.

Book details

Format: Guide. Pages: 27. Words: 4968.

Download availability: After payment, download the complete ZIP package or the included PDF separately.