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Explore approaches to running Meta advertising with a limited budget, including campaign planning, audience choices, ad formats and performance review. The collection pairs the book with exercises and resources for planning and testing campaigns.
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A guide to planning and monitoring multivariate advertising tests.
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Organize creative assets for Google Performance Max campaigns.
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A guide to preparing and launching a Google Performance Max campaign.
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A troubleshooting guide for reviewing common Performance Max campaign problems.
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An introduction to customer experience and the habits that support honest, useful Google review requests.
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A guide to developing content openings designed to earn audience attention.
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Prepare a first advertising A/B test with a clearer hypothesis and measurement plan.
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Prioritize advertising test ideas by potential impact, risk and available resources.
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A guide to planning a YouTube advertising campaign around an audience and objective.
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A framework for turning advertising test data into useful business decisions.
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A guide to choosing and placing trust signals in a marketing or sales experience.
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Prepare thoughtful responses to negative customer reviews.
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A guide to using customer images as visual social proof.
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