A guide to expressing an offer's value in advertising messages.
What this guide covers
- Identify the value proposition for an audience.
- Develop ad messages around that value.
- Adapt messaging for different advertising channels.
Who this is for
For marketers writing ads for products or services.
Putting the ideas to use
Draft and compare value-focused messages for one offer.
Book details
Format: Guide. Pages: 12. Words: 796.
Download availability: After payment, download the complete ZIP package or the included PDF separately.
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