A research-based empathy-mapping process for connecting audience observations to more relevant content ideas.
What this guide covers
- Organize audience attributes, language, needs, and available evidence.
- Look for clues in customer data and search results.
- Translate observations into content angles to test.
Who this is for
For content strategists and marketers developing a better-informed view of their audience.
Putting the ideas to use
Separate observed evidence from assumptions, then validate promising content ideas with real audience feedback.
Book details
Format: Guide. Pages: 31. Words: 3638.
Download availability: After payment, download the complete ZIP package or the included PDF separately.
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