A guide to identifying customer stories that may work well as sales case studies.
What this guide covers
- Find possible customer story candidates.
- Use pre-qualification conversations and scoring.
- Select stories suited to a sales audience.
Who this is for
For marketing and sales teams developing customer stories.
Putting the ideas to use
Create a shortlist and review it against your story selection criteria.
Book details
Format: Guide. Pages: 24. Words: 2639.
Download availability: After payment, download the complete ZIP package or the included PDF separately.
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