5-Second Formula
Original price was: $5.95.$3.99Current price is: $3.99.A short guide to opening a video or message with an attention-focused hook.
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Content Experimentation Playbook1 × $3.99A short guide to opening a video or message with an attention-focused hook.
A guide to developing a small, focused offer over a seven-day process.
A guide to organizing a process for requesting and managing customer reviews.
A guide to finding operational friction and organizing improvements.
An introduction to testing variations of advertising copy.
A guide to expressing an offer’s value in advertising messages.
Map customer interactions from initial interest through later decisions.
A guide to examining friction in a visitor’s experience of a website.
A guide to making content experimentation part of a repeatable workflow.
A framework for assembling evidence and reassurance around an offer.
A guide to building a structured customer advocacy program.
A guide to improving pages aimed at people who are close to making a purchase decision.
A starting framework for planning and measuring a first advertising test.
A framework for mapping content to the stages of a customer’s journey.
A guide to constructing advertising headlines around a clear message.
A framework for developing the main promise on a landing page.