5-Second Formula
Original price was: $5.95.$3.99Current price is: $3.99.A short guide to opening a video or message with an attention-focused hook.
Ad Copy A/B Testing
Original price was: $5.95.$3.99Current price is: $3.99.An introduction to testing variations of advertising copy.
Ad Copy Value That Converts
Original price was: $5.95.$3.99Current price is: $3.99.A guide to expressing an offer’s value in advertising messages.
Ad Platform Selection Framework
Original price was: $5.95.$3.99Current price is: $3.99.Compare advertising platforms against your audience, goals and operating capacity.
Benchmarking for Better Ads
Original price was: $5.95.$3.99Current price is: $3.99.Set advertising benchmarks using your own campaign data and a regular review process.
Create Converting Ads on TikTok
Original price was: $5.95.$3.99Current price is: $3.99.Plan TikTok ad creative around the opening hook, sound and visual structure.
Custom Audience in Meta Ads
Original price was: $5.95.$3.99Current price is: $3.99.Explore how to organize and test Meta Custom Audiences for advertising campaigns.
First-Time Ad Test Setup
Original price was: $5.95.$3.99Current price is: $3.99.A starting framework for planning and measuring a first advertising test.
Google Search Ads Unlocked
Original price was: $24.95.$9.95Current price is: $9.95.Explore the building blocks of Google Search advertising, from keyword research and match types to writing ads and organizing campaigns. The collection combines the book with guides, exercises and planning resources for evaluating and refining search campaigns.
Headline Construction Framework
Original price was: $5.95.$3.99Current price is: $3.99.A guide to constructing advertising headlines around a clear message.
High-Performing Paid Marketing Strategy
Original price was: $5.95.$3.99Current price is: $3.99.A planning framework for choosing paid-ad audiences, creative, platforms, and ways to evaluate campaigns.
LinkedIn Ad Testing Framework
Original price was: $5.95.$3.99Current price is: $3.99.Bring a repeatable testing process to LinkedIn advertising.
LinkedIn Lead Form Optimization
Original price was: $5.95.$3.99Current price is: $3.99.Review LinkedIn lead forms with attention to the information requested and the follow-up process.
Meta Ads Made Affordable
Original price was: $24.95.$9.95Current price is: $9.95.Explore approaches to running Meta advertising with a limited budget, including campaign planning, audience choices, ad formats and performance review. The collection pairs the book with exercises and resources for planning and testing campaigns.
Multivariate Testing Impementation Playbook
Original price was: $5.95.$3.99Current price is: $3.99.A guide to planning and monitoring multivariate advertising tests.
Performance Max Asset Creation
Original price was: $5.95.$3.99Current price is: $3.99.Organize creative assets for Google Performance Max campaigns.
