Description
Give your brand a clearer foundation
A brand is expressed in more than a name or logo. It also comes through in the words you choose, the visual decisions you make and the way you present your work across different contexts. This collection brings together ten resources to help you explore those connected pieces at your own pace.
Begin with Build a Brand That Sells, Core Brand Canvas or Build Your Brand Guide in One Weekend to explore your brand foundation. How to Build a Consistent Visual Identity and Science of Colour in Branding add perspectives on visual choices.
Find and adapt your voice
Brand Voice Breakthrough, 7-Step Brand Voice System and Cross-Channel Voice Adaptation System focus on the language and communication side of branding. Personal Branding Expertise and Reinvent Your Brand Without Losing Momentum complete the selection.
Choose the resources that speak to your current project, consider their ideas alongside your own audience and use any included exercises to develop your approach. Your brand decisions and outcomes remain your own.
Everything included, together
The ten listed products and any companion files included with each are part of the bundle. You receive personal and internal-business use rights, not resale or redistribution rights. Downloads are available for 365 days after payment.
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