Examine advertising return with attention to costs, attribution and customer value.
What this guide covers
- Document ad spend and revenue inputs.
- Explore attribution and margin considerations.
- Review performance measures over time.
Who this is for
For marketers and business owners analyzing paid campaigns.
Putting the ideas to use
Check the lifetime-value example's assumptions carefully to avoid counting initial revenue twice.
Book details
Format: Guide. Pages: 16. Words: 927.
Download availability: After payment, download the complete ZIP package or the included PDF separately.
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