Description
Pricing involves more than choosing a number or matching a competitor. Pricing Strategies for Online Businesses explores how customers interpret prices and how different approaches can fit digital products and services. It encourages you to consider value, positioning and financial trade-offs together.
Topics covered
- Explore value-based pricing and other ways to structure an offer.
- Consider how price presentation influences customer expectations.
- Use competitor comparisons without competing only on the lowest price.
- Evaluate discounts in relation to margins and brand positioning.
- Review and test a pricing approach as your business changes.
Who it is for: Online entrepreneurs and digital-product or service sellers reviewing their pricing.
Book details
Format: Ebook. Supplier-listed main book: 60 pages and 8,042 words. These are supplier-advertised figures, not independently measured release specifications.
Download availability: No customer download is attached yet.
