Description
Customers consider more than a product's features when deciding whether to buy. Psychology of Selling introduces ideas about how people evaluate value, risk and price, then relates them to offer design and communication. The focus is on understanding decisions and explaining an offer clearly, not guaranteeing a particular sales result.
Topics covered
- Consider both practical and emotional factors in buying decisions.
- Explore clear value communication, trust and ways to address perceived risk.
- Examine pricing, bundles, bonuses and guarantees as parts of an offer.
- Distinguish genuine time constraints from manufactured urgency.
- Test and refine how an offer is presented.
Who it is for: Entrepreneurs and marketers reviewing their offers and customer communications.
Book details
Format: Ebook. Supplier-listed main book: 59 pages and 7,952 words. These are supplier-advertised figures, not independently measured release specifications.
Download availability: No customer download is attached yet.
