A three-number method for organizing cost, market reference, and validation considerations when setting an offer price.
What this guide covers
- Clarify the cost and income assumptions behind an offer.
- Consider market references and a price for testing customer response.
- Review pricing choices alongside offer design and delivery.
Who this is for
For independent professionals and founders developing prices for a new service or offer.
Putting the ideas to use
Use the method to make assumptions visible and seek appropriate financial advice for consequential decisions.
Book details
Format: Guide. Pages: 27. Words: 4968.
Download availability: After payment, download the complete ZIP package or the included PDF separately.
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