Description
Winning a first sale is only one part of building a business. Keep Them Coming Back examines what happens afterward: how customers experience your service, how you stay in touch and how you respond when something goes wrong. It introduces retention ideas you can evaluate for your own business.
Topics covered
- Understand the role of retention and customer lifetime value.
- Explore loyalty programs and more relevant customer communications.
- Consider personalization and automation without losing the human connection.
- Address customer concerns proactively and build a sense of community.
Who it is for: Online-store owners, service businesses and brands working on customer retention.
Book details
Format: Ebook. Supplier-listed main book: 59 pages and 7,329 words. These are supplier-advertised figures, not independently measured release specifications.
Download availability: No customer download is attached yet.
