A guide to collecting and organizing the words customers use about their needs.
What this guide covers
- Gather language from customer conversations and other sources.
- Sort observations into a searchable language bank.
- Use recurring language to inform content and messages.
Who this is for
For marketers and creators conducting audience research.
Putting the ideas to use
Build a small collection of customer phrases around one topic.
Book details
Format: Guide. Pages: 24. Words: 2796.
Download availability: After payment, download the complete ZIP package or the included PDF separately.
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